Personally, I'm a big fan of the rebranding. Sure, a pelican doesn't sound cool or tough but it has meaning and purpose. What does a hornet with sneakers bouncing a basketball mean?
Fans will be upset to say goodbye to the Hornet name but really, they're upset to lose one of the most iconic color palettes in sports – teal and purple. Snap back hats with throwback logos may be ironically cool these days, but in my adolescence prime, the Charlotte Hornets owned the 90s. They had the best-selling Starter jacket, a 5'3" point guard by the name of Muggsy Bogues, a star athlete who dressed up like an old grandma, and by far the best team to play with on NBA Jam. To read more about the impact Teal & Purple played, check out this Grantland article written by Rembert Browne.
And let's be honest. Things can be worse than having your team change it's name to the Pelicans. You could have traded away a rookie that would go on to become a 15-time All-Star, win 5 championships, 2 olympic gold metals and one of the league's all-time scores.