HeySport is a visual blog about design in the world of sports. 

The Birds & The Bees

The Birds & The Bees

It's official. The New Orleans Hornets have announced that they will rebrand themselves to become the New Orleans Pelicans. The NOP held a press conference this past week to reveal the new designs that were done by the agency RARE


Personally, I'm a big fan of the rebranding. Sure, a pelican doesn't sound cool or tough but it has meaning and purpose. What does a hornet with sneakers bouncing a basketball mean?

The Pelicans will be more than a namesake for the franchise, as New Orleans, the State of Louisiana and the Gulf South have a rich history connected to the name. Represented on Louisiana’s state flag and seal, the Pelican has been the state bird for over a century. The Pelican symbolizes the determination to not only survive, but thrive even when the odds are stacked against them as our region has demonstrated over and over.
— http://www.nba.com/hornets/news/benson-family-unveils-new-orleans-pelicans-colors-and-logos

Fans will be upset to say goodbye to the Hornet name but really, they're upset to lose one of the most iconic color palettes in sports – teal and purple. Snap back hats with throwback logos may be ironically cool these days, but in my adolescence prime, the Charlotte Hornets owned the 90s. They had the best-selling Starter jacket, a 5'3" point guard by the name of Muggsy Bogues,  a star athlete who dressed up like an old grandma, and by far the best team to play with on NBA Jam. To read more about the impact Teal & Purple played, check out this Grantland article written by Rembert Browne. 

Larry Johnson as Grandmama; LJ, Muggsy & Zo; NBA Jam All-Stars

And let's be honest. Things can be worse than having your team change it's name to the Pelicans. You could have traded away a rookie that would go on to become a 15-time All-Star, win 5 championships, 2 olympic gold metals and one of the league's all-time scores. 

Kobe was picked 13th overall pick in the 1996 NBA Draft by the Charlotte Hornets, then traded to the Los Angeles Lakers for Vlade Divac

Hat Trick

Hat Trick