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Miami MLS Team

Tim McCarthy

Diego Guevara is a designer who grew up playing futbol in South Africa and then moved to Miami when he was sixteen. After David Beckham announced in February that he planned to bring a MLS team to Miami, Diego decided to some of his down time to create the branding for his soon to be hometown club. 

Now, I come across a fair amount amount of team branding projects when I look for stuff to post about on this blog. And I have to be honest, a lot of it is pretty bad. The worst ones are usually when franchises hold contests to crowd source their next design. Did you see what the Dallas Mavericks chose? This on the other hand, is by far the best proposed design I have seen and I really hope someone important sees it so that they will take it into consideration. 

You can read more about the process behind his design here