Made in New York
The most popular sports drink, Gatorade, says goodbye to Jeter with this black and white spot set to Frank Sinatra's "My Way". The Nike Jordan Brand spot was pretty bad ass, but this one is a real tear jerker and makes us realize that it really is coming to an end. Hats of to TBWA\Chiat\Day in Los Angeles for this beauty.
The little logo at the end with the pinstripes was a nice touch too.
Jeter has always been one of the classiest athletes and playing in New York has also made him a huge icon to the city. This was another tasteful way to pay respect to someone who has brought so much to the team, city and baseball for the past two decades. I grew up during the Jordan era, but I think I was too young too appreciate his demi-god status. In my opinion, Jeter is the only other athlete to ever reach that status. It will be tough to see him walk away. And that's coming from a Red Sox fan.