The World Wrestling Federation (WWF) comes on the scene with glossy metallic logo
I'm pretty sure it was the first and only time the default Photoshop Chrome Gradient was ever used.
Later on, the WWF has some legal trouble with the other WWF and decides to change their name to World Wrestling Entertainment (WWE). I can still remember them making this announcement and the tagline they used during the reveal...
As a young teenager I loved wrestling and subconsciously enjoyed branding and advertising too. I thought this line was genius. Not only was the tone appropriate for it's crowd but was a fun thing to say even if you hated the fact they were losing the "F" part.
I wasn't crazy about the logo, but at it's time, this is one of the few brands that could get away with a scratchy, hand-drawn logo. It actually made complete sense for them.
Fast forward to today...
The WWE returns back to it's classic roots of a metallic logo. Unfortunately, this metallic design feels dated of something that would have come out 10 years ago. In my opinion, it looks like the 2001 Apple logo and The Warlord's scepter had a baby.