Today marks the launch of Bill Simmons and crew's second venture, The Ringer, a website dedicated to sports, pop culture, tech and of course, Game of Thrones. Designer and illustrator, Mickey Duzyj, did an amazing job on the branding and the new animated header on the site.
I heard rumors that the site was going to be built on the Medium so I was curious to see how a brand/company would be treated on the platform. How custom would it get? Would Medium feature it on their homepage? What would advertising look like? The result seems like a fairly smart Medium hack to test the waters. And although Medium isn't giving it much love on their homepage, the site does a lot of heavy lifting on it's own with some "Lite" advertising.