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Hockey Minimalism

Tim McCarthy

In my Hat Trick post, I mentioned the simplicity of the Hartford Whalers logo. A two color palette, no multiple gradients or some complex illustration was used - just a simple idea and color combination. Yet every sport team finds the needs to brand themselves with every bell and whistle in the book. See all the NHL logos below:

A friend passed me concept done by Segments Design that simplifies all the logos in the NHL. Brilliant!

You can even buy a version of the print here.