The Geometry of Sport

Matt Stevens, the talented designer behind the Max 100 project and the retro rebranding of the Carolina Panthers, is at it again with a new project called The Geometry of Sport. 

On his blog, Matt talked about the common struggle as most designers of being in a rut of doing the same style all the time. He wanted to shake things up and ended up looking to some of the heroes of his youth as subject matter. The result was being able to focus on athletes that suggested geometry and energy.