HeySport-H-Circle.png

HeySport is a visual blog about design in the world of sports. 

Nike Jordan Training

Nike Jordan Training

In 2015, Nike launched Jordan Training as part of the larger Jordan Brand. Jordan Training is a collection of products designed to help athletes beat the elements, making training possible anytime, anywhere.

Manual, a San Francisco based agency, was tasked with designing a custom typeface for the sub-brand, that felt elegant and refined, yet still embodied the core values of the Jordan Brand.

The end result is gorgeous. It's a great counter to the Jordan silhoutte and works really well over large scale over imagery (as intended). The slightly condensed form gives a sporty vibe but the thin light weight adds a modern aesthetic. The numerics also remind me of something you would see on a soccer jersey. In my opinion, that's a good thing. I wish other sports, like basketball, would take a cue instead of always relying on heavy collegiate faces. 

We wanted the typeface to look delicate and polished, but with a sense of movement and fluidity. We found ways within the letter forms to create a sense of twisting, movement and energy in the typography.
— Manual
Los Angeles Football Club

Los Angeles Football Club

Happy Holidays

Happy Holidays