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NJR x Jordan

Tim McCarthy

The incredible thing about Nike is it's ability to leverage great design to transcend all sports. Which is why they're one of the few brands that can combine two sports like basketball and soccer. As part of a unique Nike/Jordan collaboration, Neymar Jr. will become the first soccer athlete to wear the Jumpman logo on his cleats. Additionally, the Jordan Brand will release a Neymar edition of the Jordan V Low with “Neymar” stitched inside the tongue.

The NJR x JORDAN Hypervenom football boot design comes from Nathan VanHook, Nike Football Sr. Design Director. He also happens to be an old friend from college so I couldn't be happier for him on this collaboration. Nate is one of the most creative I know. He is obsessive about the small details and makes sure that every element has a reason or tells a story. This design really reflects him as a designer. 

Oh and have you ever heard of Kayne West? Yeah he designed some kicks for that guy too.

Nathan VanHook's sketch

I also rally enjoy the logo they created for this collaboration. It's a nice, clean lockup but still allows the Jordan brand to be prominent. I've seen some shots of the shoebox that use the logo and paint splatter but wasn't able to find a good enough image to post.