Serve!
In honor of the U.S. Open, The New Yorker celebrated the local sporting event with a cover design by the talented Christoph Niemann.
In addition to the cover, Niemann brought the tennis match to life with a 360° animation video. The virtual-reality experience (which can be best viewed with Google Cardboard) places viewers on the court of a tennis ball match.
In this 360° animation, Christoph Niemann expands on "Serve!," his cover for the September 5, 2016 issue of The New Yorker about the U.S. Open. For the full effect, watch this video in a Google Cardboard viewer: https://vr.google.com/cardboard/ Once you've uploaded the video, please send us the embed code so that we can close our article.
Niemann is the artist behind one of The New Yorker's first cover gifs and in May, he illustrated the magazine’s first augmented-reality cover, which featured an interactive New York cityscape.
You can also check out some work that Niemann did for the 2014 World Cup.




