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My type of tennis

Tim McCarthy

I'm really digging this type for this Nike Tennis campaign by Christopher Eckel. It conveys action and sweat, but really reminds on how your feet slide and drag while you are playing.

What's so smart about this type is that they used Nike's brand font Futura Extrabold Condensed and gave it some character.  

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I loved the type so much that I tried to create a quick mock up of using the letters to spell 'HEYSPORT'. Unfortunately, Nike forced Chris to pull this work from his site before I was able to grab everything. But hey, it still sounds the same!