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Blog

Joining the club

Tim McCarthy

After the announcement of a new soccer club joining the MLS, multiple designers have "hit the field" and "joined the club" by "kicking around" a couple brand concepts for the new team. Great hustle but I'm not crazy about either of the designs. 

Hyperkat, a small Brooklyn design agency, drew inspiration from all the Soccer and New York cliches. The font is a bit stiff and the color palette is unoriginal by just using Manchester City and NY Yankees colors (even if those are the owners of the club).

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Mark Willis' concept isn't much different although he does recognize that Attitude should be considered. The color palette is the same and the pentagon shape that represents the 5 boroughs is used again. Also, the FC letters feel more like old school baseball stitching than they do for a futbol club.  

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You can read more about there though process here and here